The UX Concept ranges from a basic analysis of interaction models or expansion or adaptation (of an existing concept) of a basic interaction model with a certain number of features, to the development of a concept for an entire system.
Kontrolka's design team got to redesign the existing system for the currently produced car, which was challenging to operate via the steering wheel controls. Our task was to improve the information hierarchy for HUD, Digital cluster, Infotainment, and HVAC for the next generation of the car to meet the market criteria in 5yrs without additional investment to enhance the hardware.
We carried out user testing and analysed customer feedback. We researched competing products and suggested two interaction models appreciated by the OEM's departments due to reduction of the complexity. We improved the system only to display the information necessary for the driver and passengers.
Without additional cost to upgrade the hardware, we created a state-of-the-art UX concept meeting the market needs for the next 5yrs and enthusiastically welcomed by customers during the testing.