In this dashboard concept, we evolved what a supercar on a race track could be. We explored driver needs when on track translating them into valuable features and systems on the driver’s dashboard.
Innovating the current available HMI for supercars has been at the center of this challenge. We wanted to show how we approach innovation in not-so-usual automotive fields and distill essential needs into systems and features.
We have started with analyzing the current market and driving the discovery of insights by user research. We brainstormed possible innovations, prioritizing the most important ones that we broke down into user stories and tasks for which we would then create designs and flow.
We managed to create a futuristic concept that helps the driver and is able to adapt to various drivers quickly.