2023
+
EUROPE
+
IDEATION

DASHBOARD ideation

HMI of Super-car

In this dashboard concept, we evolved what a supercar on a race track could be. We explored driver needs when on track translating them into valuable features and systems on the driver’s dashboard.

01
2023
+
EUROPE
+
IDEATION

Challenge:

Innovative approach

Innovating the current available HMI for supercars has been at the center of this challenge. We wanted to show how we approach innovation in not-so-usual automotive fields and distill essential needs into systems and features.

02
2023
+
EUROPE
+
IDEATION

Solution:

Understand the needs

We have started with analyzing the current market and driving the discovery of insights by user research. We brainstormed possible innovations, prioritizing the most important ones that we broke down into user stories and tasks for which we would then create designs and flow.

2023
+
EUROPE
+
IDEATION

Result:

Supercar of future

We managed to create a futuristic concept that helps the driver and is able to adapt to various drivers quickly.

USER NEEDS MATERIALIZED
Innovative supercar features
Modular Dashboard concept
03
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Czech Republic

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140 00 Prague 4
Czech Republic

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