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2023

UX Design

Dashboard design concept that aims to make racing more accessible and innovative.

Challenge

the next generation of racing cars

We had the opportunity to create a new UI & UX vision for the next generation of racing cars. Our goal was to elevate the driving experience through extensive driver customization, encompassing specific vehicle and track data. This includes TMPS, Torque, G-meter, engine and gearbox oil temperature, gear shift assistant, brake shape/balance, engine brake settings, race modes, and more.

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In infotainment, our task extended to integrating a comprehensive list of race circuits, complete with a lap timer and additional data. We were also challenged to incorporate a feature allowing drivers to compare their performance data with others. Our system goes beyond data collection—it provides a complete evaluation and offers recommendations to enhance driving effectiveness, setting a new standard in racing technology.

solution

personalized experience tailored

Our racing assist system helps drivers stay on top of the track and improve their skills with a modular UI system that offers a personalized experience tailored to different skill levels.

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The Aspiring mode offers highly automated racing assists for beginner drivers. In contrast, our Challenge mode offers more manual control and a "Race with the Pros" feature to compete virtually against previous track pros. The design features a futuristic look with a highly technical style and a modular geometric grid.

Intuitive widget customisation

4 different driving modes

Race circuit driving data

Design example

showcase

Result

highly customizable experience

Our racing assist system helps drivers stay on top of the track and improve their skills with a modular UI system that offers a personalized experience tailored to different skill levels.

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