We had the opportunity to create a new UI & UX vision for the next generation of racing cars. Our goal was to elevate the driving experience through extensive driver customization, encompassing specific vehicle and track data. This includes TMPS, Torque, G-meter, engine and gearbox oil temperature, gear shift assistant, brake shape/balance, engine brake settings, race modes, and more.
In infotainment, our task extended to integrating a comprehensive list of race circuits, complete with a lap timer and additional data. We were also challenged to incorporate a feature allowing drivers to compare their performance data with others. Our system goes beyond data collection—it provides a complete evaluation and offers recommendations to enhance driving effectiveness, setting a new standard in racing technology.
Our racing assist system helps drivers stay on top of the track and improve their skills with a modular UI system that offers a personalized experience tailored to different skill levels.
The Aspiring mode offers highly automated racing assists for beginner drivers. In contrast, our Challenge mode offers more manual control and a "Race with the Pros" feature to compete virtually against previous track pros. The design features a futuristic look with a highly technical style and a modular geometric grid.
Our racing assist system helps drivers stay on top of the track and improve their skills with a modular UI system that offers a personalized experience tailored to different skill levels.
The Aspiring mode offers highly automated racing assists for beginner drivers. In contrast, our Challenge mode offers more manual control and a "Race with the Pros" feature to compete virtually against previous track pros. The design features a futuristic look with a highly technical style and a modular geometric grid.