Altro

Dashboard design concept that aims to make racing more accessible and innovative.

Challenge

A client asked for ideation of next generation luxury showcar. It will offer a diffent advanced autonomous driving systems. Including lidars with real time sattelite data of the environment. The exploration includes ideation of the features which can passanger use during autopilot journey.

Solution

During the preparation phase, we conducted research and analysed the market. We got in touch with key members across involved departments. On the workshop day, we gathered the information and quickly clarified the project's scope.

Animation loops for showcar
List of new car features
Clear plan step by step
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Ideation - Autonomous driving level 3
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Ideation - Autonomous driving level 5. Includes overview of the road.
Passanger on their displays are able to search for POI’s and get latest informations.

Design Examples

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Results

A small team was able to fulfill the client's vision in 3 months. Initial moodboards were quickly created and redesigned in a matter of days. The team created a custom monospace font for speedo. Several animations were included, including different driving modes, start-ups and goodbyes.

12 weeks with 4 team members
3 unique design directions was made
8 animations created

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