A client asked for ideation of next generation luxury showcar. It will offer a diffent advanced autonomous driving systems. Including lidars with real time sattelite data of the environment. The exploration includes ideation of the features which can passanger use during autopilot journey.
During the preparation phase, we conducted research and analysed the market. We got in touch with key members across involved departments. On the workshop day, we gathered the information and quickly clarified the project's scope.
A small team was able to fulfill the client's vision in 3 months. Initial moodboards were quickly created and redesigned in a matter of days. The team created a custom monospace font for speedo. Several animations were included, including different driving modes, start-ups and goodbyes.