We were thrilled to work on this project, engaging in visual exploration and asset production for this visually compelling car HMI. The main goal was to blend color and grading into the final assets seamlessly, establishing a cohesive connection between screens that dynamically respond to power, speed, music, widgets, and more.
Our approach aimed to maintain visual simplicity by featuring strongly aligned cluster organisms, creating a pure and cohesive feel. The colors dynamically respond to the power and speed consumed, emphasizing specific elements and offering a nuanced response to the driver.
This logical behavior results in incredible combinations of color values while ensuring perfect readability of the most crucial information.
A small team was able to fulfill the client's vision in 3 months. Initial moodboards were quickly created and redesigned in a matter of days. The team created a custom monospace font for speedo. Several animations were included, including different driving modes, start-ups and goodbyes.